Ms. Wortham currently serves as an economic development specialist and support advisor with Hunden, as well as the Director of Membership Support – Community Advancement at ICSC (Innovating Commerce Serving Communities). Formerly, she acted as Managing Director of Maryland Women’s Business Center. Her leadership included WBC initiative programs to provide business training and counseling services to women-owned enterprises. Wortham’s professional experience in urban planning, real estate and entrepreneurial development encompasses both the private and public sectors, from universities to cities. Additionally, she is an experienced grant writer for both federal and state grants in all areas of economic development, workforce and planning.
Ms. Wortham has worked with Hunden on a variety of tourism master plans, with a focus on tourism workforce development. Morgan conducts thorough reviews of existing workforce programs and plans, as well as existing employment certificates, training and degree programs for clients to determine how existing or new programs can connect to the real-world business of sports, entertainment and group tourism. Based off of the existing programs ecosystem overview and best practices, she creates workforce strategy recommendations to provide a talent pipeline and support the growing industries.
Additionally, Ms. Wortham specializes in diversity, equity and inclusion programs analysis in relation to economic development. This can include assessments of existing programs, analysis of the strengths and challenges of local municipal policies related to minority-owned business growth, and determining future program opportunities based on best practices. These efforts help prioritize programs that expand equity and opportunity for a more diverse workforce for the client’s tourism industry.